"Fentcher One", the commercial marketing arm of the Advanced Technology Research Council in Abu Dhabi, revealed a study that illustrates that digital marketing in the United Arab Emirates plays a pivotal role in enhancing commercial activity for companies.
The results showed that 80% of companies consider digital marketing more effective compared to traditional methods, such as television advertising or newspaper ads. The study indicated that successful companies tend to focus specifically on developing digital marketing strategies and improving customer experiences through social media platforms.
In this context, the director of "Fentcher One" stated that investing in digital marketing is indeed a vital solution for increasing sales and enhancing brand awareness. He emphasized the importance of keeping up with technological advancements and updating strategies to achieve better results in the age of digitalization.
